Posted on: August 29th, 2016 by Sam Foxman


Evntiv asked business leaders where they find inspiration and how they incorporate into their work.

Fred Bendaña 

SVP SALES & MARKETING, CPG part of the Nitrous Effect agency collective

I love traveling to new destinations, whether it’s a distant city on the other side of the world or a nearby town I’ve yet to explore. I find inspiration on these adventures and often reflect how these new paths help me to be a bigger dreamer, better helper, improved storyteller, and more comfortable with the unknown.   I try to bring this expanded perspective to my client relationships and in doing so strive to understand their language and challenge them to also learn a bit from mine.  This approach usually leads to wildly successful and long standing friendships!


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