Evntiv

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August 2016

FINDING INSPIRATION: Fred Bendaña

Posted on: August 29th, 2016 by Sam Foxman

fred-bendana

Evntiv asked business leaders where they find inspiration and how they incorporate into their work.

Fred Bendaña 

SVP SALES & MARKETING, CPG part of the Nitrous Effect agency collective

I love traveling to new destinations, whether it’s a distant city on the other side of the world or a nearby town I’ve yet to explore. I find inspiration on these adventures and often reflect how these new paths help me to be a bigger dreamer, better helper, improved storyteller, and more comfortable with the unknown.   I try to bring this expanded perspective to my client relationships and in doing so strive to understand their language and challenge them to also learn a bit from mine.  This approach usually leads to wildly successful and long standing friendships!

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FINDING INSPIRATION: SAM FOXMAN

Posted on: August 24th, 2016 by Sam Foxman

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Evntiv asked business leaders where they find inspiration and how they incorporate into their work.

SAM FOXMAN

PRESIDENT, EVNTIV  part of the Nitrous Effect agency collective

I love visiting contemporary art museums and observing how artists use light, video and other mediums to express themselves. I was inspired by the artist Dan Flavin who is well-known for his massive light sculpture installations using neon tubes. I used this inspiration to create a lighting design for a runway fashion show. For me, Oscar Wilde had it right-  Life imitates art far more than art imitates Life!

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FINDING INSPIRATION: JOSEPH BOWERS

Posted on: August 24th, 2016 by Sam Foxman

Joey Bowers

Evntiv asked business leaders where they find inspiration and how they incorporate into their work.

JOSEPH BOWERS

PRESIDENT, GENIECAST  part of the Nitrous Effect agency collective

My inspiration comes from music. Listening, writing and performing music opens a world of possibilities for me. Robert Hunter once wrote, Once in awhile, you can get shown the light – in the strangest of places if you look at it right. That’s music for me.

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CASE STUDY: CHILDREN’S HOSPITAL “PLAY DATE”

Posted on: August 24th, 2016 by Sam Foxman

play Date logo

In our industry, it’s common to forget that events are a part of an organization’s marketing and communications strategy. They are more than just booking venues, ordering linens and getting a great band. Events are a great opportunity to communicate in real-time, and can be a very effective tool in the arsenal of any good marketer to change the hearts and minds of its constituents.

At Evntiv, we recognize this opportunity and rather than first discussing “venues and menus,” we focus on what the organization is trying to achieve with their event. In other words, at the end of the event, our goal is to have influenced what the attendees say, do, think and feel about the organization. Events are an opportunity to create a powerful and emotional call-to-action that can’t be achieved with the digital communications of the modern world.

In order to capitalize on what is often a missed opportunity, Evntiv has developed a proprietary method for facilitating the true objectives and outcomes that our clients want to achieve. This process is called the Core Mission Objectives (CMO). Through a series of exercises, we are able to discover what the organization wants to achieve from the event for it to be truly considered a success. Oftentimes, our clients themselves don’t even know what they are trying to achieve and through our CMO process, can discover for themselves why they may be doing an event in the first place.

One of our long-standing clients came to us with a problem… their event just wasn’t working anymore. We brought them through our CMO exercise and determined what was really important.

CHALLENGE: St. Louis Children’s Hospital Foundation hosted an annual gala event that was dwindling in attendance and had plateaued in fundraising. The event’s brand had nothing to do with what the organization was doing to help children and no longer attracted new supporters for the organization.

SOLUTION: Align the brand of the event with the mission and practice of the organization. Evntiv hosted a discovery session with key stakeholders including the President of the foundation. The hospital’s key to success was understanding how kids view the hospital environment and the staff at Children’s Hospital transform fear, anxiety and worry into a calm and playful atmosphere. We took the same approach when designing the event. In creating PLAY DATE, we proved what would happen if adults got to act like kids for one night and saw the world in a very whimsical way. Guests slid into the party on an inflatable slide, played giant jenga, drank cartoon-inspired cocktails, played vintage arcade games and decorated custom cupcakes. The dinner began with dessert first and featured tables that guests could draw on or customize. The back wall fell away to reveal a roller skating after party. Every gala should be this fun! The Evntiv team worked closely with Cheree Berry Paper to design the logo, identity and print materials.

RESULTS: The gala changed the perception of the foundation from stale and stodgy to the hottest, most innovative fundraising event in the city. The foundation grew attendance by 30% the first year and surpassed the fundraising goal set by administration by $20,000. Most importantly, the foundation attracted a new, younger demographic that they were able to convert to future patrons and donors.

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Plat Date 1Play Date 2Play date 3

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FINDING INSPIRATION: STEVE FRIEDMAN

Posted on: August 24th, 2016 by Sam Foxman

steve-friedman

Evntiv asked business leaders where they find inspiration and how they incorporate into their work.

STEVE FRIEDMAN

PRESIDENT, CPG part of the Nitrous Effect agency collective

I find inspiration in writing. I have always loved the power of words and the fact that when we can put them in a particular order – they can profoundly affect people.  Good writing is also timeless. One of my favorite poems is “A Valediction:  Forbidding Mourning,” which speaks the incredible power of love.  It was written by John Donne over 400 years ago… and yet it connects with me today.

A Valediction: Forbidding Mourning

John Donne, 15721631

As virtuous men pass mildly away,
   And whisper to their souls to go,
Whilst some of their sad friends do say,
   “The breath goes now," and some say, “No,"

So let us melt, and make no noise,
   No tear-floods, nor sigh-tempests move;
‘Twere profanation of our joys
   To tell the laity our love.

Moving of the earth brings harms and fears,
   Men reckon what it did and meant;
But trepidation of the spheres,
   Though greater far, is innocent.

Dull sublunary lovers’ love
   (Whose soul is sense) cannot admit
Absence, because it doth remove
   Those things which elemented it.

FINDING INSPIRATION: MATT HALL

Posted on: August 24th, 2016 by Sam Foxman

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Evntiv asked business leaders where they find inspiration and how they incorporate into their work.

MATT HALL

CO-FOUNDER & PRESIDENT, HILL INVESTMENT GROUP

AUTHOR, Odds On: The Making of an Evidence-Based Investor

I find inspiration and energy in exercise that happens outdoors. Forest Park (pictured below) is an ideal place for me to push myself. I’m distracted from the physical pain by the beauty of the park, while at the same time reminded that it takes a long view to create, maintain and improve this treasure (the park, not my body). The park challenges me to think about what I’m doing that will last. What are any of us doing that will benefit others for generations to come? Exercise presents a challenge that is real today, and the park reminds me to think beyond the three feet in front of me. My business is better for struggling with these two opposing forces.

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TEAM PROFILE: MELISSA MILLER, PROJECT MANAGER

Posted on: August 22nd, 2016 by Sam Foxman
Melissa Headshot
We are proud to welcome Melissa Miller to the Evntiv Team!
As our newest Project Manager, Melissa brings over 17 years of event management and production experience. She has spent the last 15 years working primarily in the corporate arena, designing and producing events for companies large and small both in the St. Louis area and by traveling with clients to execute events during conventions in cities all across the US.
“It is an honor to have Melissa join our agency”, explains Sam Foxman, Evntiv President. “Melissa and I have known each other for many years. I have always admired her dedication to serving clients and providing creative solutions”, adds Foxman.
Miller’s floral design skills were honed early in her career in London, England by providing stunning designs to companies like Chanel, Hermes and Givenchy, as well as being responsible for the weekly flower arrangements at Kensington Palace for the Duchess of Kent. Melissa draws on her food and beverage knowledge through co-ownership of a restaurant in St. Louis City that was voted one of the Best New Restaurants by Bon Appetit magazine.

AUGMENTED REALITY PHOTO BOOTH

Posted on: August 15th, 2016 by Sam Foxman

Foto Vid

Augmented Reality Photo Booth allows your guests to appear with random 3D Virtual Props to create an extraordinary (and fun!) photo favor!

Evntiv Photo Booth
Here’s how it works… Guests stand in front of the open air photo booth and then view themselves on a large monitor. Instantly, random 3D props are loaded onto the screen and the guest is able to move and interact with the props. Guests can switch the props by raising their right hand above their head and open it. Once the guests are ready to take their photo, they pull down the virtual gesture slider and 3..2..1.. snap, a memorable augmented reality photo is printed and handed to them! An additional feature allows guests to remove the backdrop without the need of a green screen. Guests can find themselves anywhere in the world or in front of any logo or branding.

Contact us for more information at info@evntiv.net

Evntiv Photo Booth