Evntiv

Blog

January 2015

INNOVATOR: PAE WHITE

Posted on: January 19th, 2015 by Sam Foxman

At Evntiv, we spend a lot of time thinking about ways to make the world more colorful. We inject just enough whimsy and weirdness into our event design to make them memorable. We idolize artists, like Pae White, who dedicate themselves to the pursuit of making the world more interesting.

Born 1963, Pasadena, California. Lives and works in L.A. Pae White studied at Art Center College of Design in Pasadena (MFA, 1991), the Skowhegan School of Painting and Sculpture in Maine (1990), and Scripps College in Claremont, California (BA, 1985). She has been featured in solo exhibitions at venues such as The Art Institute of Chicago, Illinois (2011); Site Santa Fe, New Mexico (2011); The Power Plant, Toronto, Canada (2010); 1301PE, Los Angeles, California (2009); galleria francesca kaufmann, Milan, Italy (2008); Hirshhorn Museum and Sculpture Garden, Washington, DC (2007); and greengrassi, London, England (2007). White has been included recently in the Whitney Biennial, New York (2010) and the 53rd La Biennale di Venezia, Italy (2009) and she is installing commissions this year in the Los Angeles International and Berlin Brandenburg Airports. White’s work is held in such prominent public collections as Museum of Modern Art, New York; Tate Modern, London; Los Angeles County Museum of Art, Los Angeles; Museum of Contemporary Art, Los Angeles; The Art Institute of Chicago; and the Hammer Museum, Los Angeles.
White’s installations jam-pack items of consumer culture—depicting, for example, wrapping paper, fabric swatches, food, junk mail and newspaper clippings—in flat compositions. Their humble subject matter stands in ironic contrast to their spectacular scale and to the heroic tradition of tapestry art.
Pae White’s goal is to cause viewers to stop and consider the bits and pieces of their lives that are most often overlooked, perhaps suggesting a reconsideration of the world around all of us. She want’s us all to ask ourselves, “What is important to us?”

INNOVATOR: REBECCA LOUISE LAW

Posted on: January 11th, 2015 by Sam Foxman

Rebecca Louise Law is an Installation Artist who works with natural materials. She trained in Fine Art at Newcastle University, England. Her work plays with the relationship between the human being and nature. She is best known for her interactive large-scale installations of hanging flowers within site-specific spaces.

As well as exhibiting in Public Spaces, Galleries and Museums, Rebecca has made installations for fashion brands such as; Hermes, Salvatore Ferragamo and Gucci. For the wider community Rebecca has also led Land Art Projects to encourage social change through engaging with nature hands on.

Louise-Law created walls, canopies and clusters using a myriad of flower types and sizes. The textures created are truly unforgettable. Her installations encourage onlookers to become active participants in her works and evoke a sense of wonder that is not easily forgotten!

 

EVENT TREND: ORIGAMI DÉCOR

Posted on: January 11th, 2015 by Sam Foxman

Origami is the ancient Japanese art of folding paper. Taken quite literally from the word ori meaning “folding”, and kami meaning “paper”, this practice of paper folding can produce very interesting and beautiful shapes. One of the most popular and recognizable shape is the paper crane.

Lately, it seems that the paper crane is making a huge comeback as a motif for weddings and events. Cranes are elegant and regal. Using the paper crane in series or as an installation is an effective way to bring drama to any environment.

Paper crane “walls” can be created by connecting the cranes vertically and then hanging in series. Chandeliers, wall hangings and other free-form installations can be created by assembling the cranes and hanging in different poses and formations.

Paper cranes can be created in a variety of sizes and by using many different colors of paper. We love any decoration that can be given away to guests, or that is easily recyclable. Using Origami is a very green way to decorate!

SOCIAL MEDIA FOR EVENTS – 5 EASY RULES

Posted on: January 5th, 2015 by Sam Foxman

CHOOSE WISELY. When you assign your social media team, look for the individuals who understand the medium and live in it every day. If you are not hiring someone from the outside to do for you, take the time to identify the end goal and who is doing what. You will need voices (the people talking about stuff) and monitors (the people watching and promoting posts). Typically there are a few levels of social media teams. The directors, who create and direct the message and the producers who engage with each community based on the message. Both need to be working in synergy to make your efforts worthwhile.

DEFINE YOUR BRAND VOICE. Create a tone, character, and persona for your team to use. This is most important if you plan to have multiple people, especially volunteers, communicating on the group’s behalf. Different organizations go for different tones in their social correspondence: some are more traditionally corporate, while others aim to be inspirational or funny.

BE AUTHENTIC. Speak as if you are speaking to a friend or family member to avoid sounding like an institution. Don’t be afraid to sound like a real person.  Keep the dialogue going by responding quickly and conversationally. Remember, being authentic does not mean speaking your mind! Keep on brand and professional no matter what other messages are being posted.

IDENTIFY INFLUENCERS. Find the influencer for the audience you are trying to reach and try to engage them with involvement in your event. Try to identify which social media channels these influencers are using and what kind of commentary they tend to make. Give them as much content as possible that will work well with their social media habits.

TWEET FIRST. Twitter is best when something is unfolding at an event in real time. This doesn’t mean you should neglect Facebook and Instagram, but tweets are the language of real-time social media conversation. Second would be Instagram and a close third is Facebook. Depending on the age of your audience, these channels may vary in popularity.