Evntiv

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August 2013

EVENT TREND: COLOR!

Posted on: August 6th, 2013 by Sam Foxman

The latest trend to “pop” is a color! We all must have been tired of the well-prepared, matchy-match colors that graced the pages of our beloved industry mags. Now it seems, people are taking more risk with color in bold strokes, patterns and graphic images.

From fabulous invitation design (seen above by my BFF Cheree Berry) to outlandish furniture pairings (seen below from Cort Event Rental), color is being used to make a statement.

How do you use color effectively? I beleive it takes an understand of contrast. Most people notice vibrant colors more when they are paired with other colors that contract. The more contrast in the design, the more the colors pop.

Event Designer David Stark is well versed at using eye catching contrast with vibrant color (as seen in his table design at DIFFA last year below). The more playful, the better!

Bold color does not stop with decor and lighting… It can be seen in food and beverage presentation as well. Try using brightly colored pastries on a stark white tray. Or, dress an entree with a pop of vibrant color.

Color can come from underfoot as well! Check out the use of colored lighting projected on the same color carpet. Warm colors flanked by the emerald green really makes a nice contract in this design by Blueprint Studios.

Love these multi-colored Lego style lounge sets!

“X” MARKS THE SPOT!

Posted on: August 6th, 2013 by Sam Foxman

SLAM Exposed was created by The Saint Louis Art Museum in the summer of 2013 as a fundraising event to “expose” a fresh side of the museum that has never been seen before.

This event was part of a series of grand opening events celebrating the debut of the new East building designed by renown architect, Sir David Chipperfield. This event, geared to the younger museum supporters, featured incredible food, premium cocktails and unique entertainment in the Museum’s new East Building and iconic Sculpture Hall.

Guests dressed in creative attire-all adorned with “X” tattoos that were sent along with each invitation! Evntiv worked closely with the museum staff on the event concept, audio/visual production, decor, staffing and branding.

The museum catering team did a fabulous job on the preparation and presentation of the evenings fare. Food stations were cleverly interspersed with seating areas. A massive 24 ft square bar anchored the room and provided libations for all “X” men and women!